Target's New Home Decor Brand is a Dream: Introducing Project 62

If you've been keeping up with the news at Target, you know that they have some big changes going on with the lineup of brands we know and love. I'll admit, change is hard. So when I heard that some of my favorite lines like Mossimo and Merona were vanishing, I did a dramatic wall slide. As it turns out, we can keep hope alive. Target announced that they would be replacing some of their original brands with new and improved options. So far, they are delivering on this promise in a major way.

Meet Project 62. The new home decor brand featuring mid-century modern accessories and furnishings, all at an affordable price. This is one of four new home decor lines Target will be introducing, each with their own unique aesthetic. Let's be frank here - Project 62 is going to give West Elm a run for their money. I said it. And I'm here for it.  

The first line up of this collection boasts everything from furniture, bedding and lighting to dining and entertainment pieces. Take a look at my favorite picks so far and clickthrough to shop:

Sorioano Square Arm Channel Tufted Chair - $249.99 Available in blush, nav, grey and linen.

Marble Clock - $24.99. The marble trend is not going away and I don't mind.

Hand Made Cotton Wall Hanging - $24.99 I've been seeing lots of woven wall hangings lately, they do a great job of adding texture and achieving that bohemian vibe. They can be pricey, so this is a great alternative.

Dinnerware clockwise as shown: Marble Cheese Slicer $19.99, Porcelain Serving Bowl $16.14, Cheese Knife Set - Copper $16.99, Tiley Stoneware 16pc Set $59.99, Izon 5 pc Silverware Gold Set $19.99

Throw Pillows - $19-24.99 It's all about geometric lines and patterns.

Take a look at the new goods from Project 62 and tell us what your eyeing in the comments. Have you purchased any items yet? If so, give us your review.

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All Photos Courtesy of Target.